11 Affiliate Types to Recruit into Your Affiliate Program
A successful campaign requires affiliate diversification. If you’re looking to begin a marketing program, you need to understand the types of affiliate partners, so you can choose the right ones for your product and brand. Here we’ll look at the 11 affiliate types you should consider recruiting into your affiliate program.
Email Marketers
This is one of the most common types of affiliates to have in your program. Traditional affiliate recruiting strategies were designed around interesting email marketers into programs.
Whether they are a blogger, news website, or niche vertical, email marketers typically have a comprehensive email list. Just be sure to choose a reputable email marketer as you don’t want to associate yourself with any spammers.
Coupon Aggregators
Working with coupon aggregators is a great way to reach out to data feed affiliates without contacting them separately. You can also work with coupon websites that can easily promote your brand and products.
Cashback Affiliates
These types of affiliates may not be the best fit for all programs, as they may not always add value. However, they may be able to prompt users to shop using their links to your store.
Mobile-Oriented Affiliates
Statistics show that 80% of mobile users use their devices to perform internet searches. So, mobile-oriented affiliates such as app developers can help you to reach this demographic.
Charities
Charitable organizations encourage supporters to use their affiliate links. Depending on your specific affiliate program, they may add value, raising awareness of your products and brand.
Data Feed Affiliates
These affiliates use data feeds to promote products and services. You will need to be able to provide the affiliates with accurate data feeds, so they can promote the latest products and prices.
Review Websites
These affiliates review and list products and services. This means they can help to drive sales and grow your brand. Many review website affiliates will request free samples, but they can help you to build brand trust.
Remarketing Affiliates
In simple terms, these are typically agencies that will market your products through a variety of methods. This type of affiliate can easily turn into a super affiliate, giving your affiliate program a real boost. However, you will need to double-check their reputation and closely monitor their activity, as you will be trusting these affiliates with your reputation and brand image.
Social Media Publishers
These micro-influencers leverage their social media following to promote products and services. The results of using social media publishers as affiliates can vary from incredible to mediocre, so it is a good idea to look for niche-focused influencers.
Toolbar Affiliates
These affiliates use toolbars or browser extensions to promote products and drive sales. They can be a valuable asset to affiliate programs. They can bring products directly in front of your target audience.
Video and Podcasters
Finally, you could harness the popularity of video sites and podcasters. These have a more interactive marketing approach, recommending products in a friendly way. This can help draw attention to your products and improve conversions.
