Where to Find High-Quality Affiliates

According to research, 81 percent of advertisers use affiliate marketing. Many brands are now recognizing the importance of using affiliates, but where do you find high-quality affiliates? In this article, we’ll look at affiliate recruiting strategies to help you achieve your targeted affiliate program growth.

Tap Into Your Customer Base

The first step of affiliate recruitment should be to look at your existing customer base. When you have people who already know and love your products, they are the ideal brand ambassadors. Word-of-mouth recommendations carry great weight, whether they are direct to family and friends or via a social network. In fact, Nielsen report statistics show that 92% of consumers find suggestions from family and friends more believable than advertising. After all, people won’t promote a product or service if they are not happy with it. 

Look for Niche Websites and Bloggers

Niche websites can be a great way to find the right types of affiliates to have in your program. You can place your brand within an appropriate community and reach your target audience. 

These affiliates already have an audience that is likely to overlap with your target audience, so you can enjoy high-quality referrals and more targeted traffic. These affiliates are also typically experienced content creators, so you can expect new promotions for your product. 

You should start researching websites and brands that relate to your industry and align with your brand. 

Develop Influencer Partnerships

Another of the list of effective affiliate recruiting strategies is to develop influencer partnerships. Due to the power of social media, influencer marketing has become even more effective. If you partner with influencers, you can gain brand exposure, put your product before a large audience and discover fresh marketing content. 

Influencers vary from niche micro-influencers with less than 100,000 followers to large-scale celebrity influencers. 

Search for influencers that share your target audience and fit with your brand. However, you will need to consider the type of content, their follower numbers, audience engagement, and what platforms they use.

Forums and Groups

Social media groups and online forums can be a boon for affiliate recruitment. You can share your brand and introduce your program with forum members or the entire group. 

You should start with groups that focus on your industry that can help you to find prospective affiliates. You can also look at affiliate forums where affiliate marketers are actively looking for new brands and products to promote. The advantage of recruiting forum members is that they are likely to be professional and familiar with the fundamentals of affiliate marketing. So, they will be easy to onboard and able to start promoting immediately. 

Affiliate diversification is the key to a successful affiliate program, but finding affiliates doesn’t need to be a massive undertaking. With these tips, you can discover affiliates that are ideally suited to your brand. By taking a little time, you can find high-quality affiliates that can immediately start promoting your brand and products.